| 
-
About
NEIF
-
Our Mission
-
How to Order
our Product
-
Contact Us
-
Feedback
-
Home
|
Technical
Vocational and Industrial Training Resource Catalogue
All titles are available in DVD, VCD and VHS format
| MARKETING
Basic
marketing principles, including product promotion, pricing and distribution as
well as how a marketing manager interacts with diverse areas of business are highlighted. |
Title
| Running
Time
(Minutes) | Prices
in INR | | All
the Right Moves (Carushka Inc.) A case study in product strategy | 29 | 3,575 | | | | | Because
it’s There (West Ridge Mountaineering) A case study in retailing -
Marketing components | 29 | 3,575 | | | | | Breaking
Down the Great Wall (Flour Corp.) A case study in international marketing | 29 | 3,575 | | | | |
Breaking
Through the Clutter (Psychologists Renee
Fraser and Bob Abel) A case study in consumer behaviour- Factors influencing individual
behaviour | 29 | 3,575 | | | | | Coming
of Age (Robert Mondavi Winery) A case
study in new products / brands | 29 | 3,575 | | | | | Deliverance
(Arrowhed Water Co.) A case study in physical distribution | 29 | 3,575 | | | | | Driving
Passions (Consumers and Automobiles) A
case study in consumer behaviour - Forces that influence customer behaviour | 29 | 3,575 | | | | | The
Fastest Game in Town (Chiat / Day Inc) A case study in Advertising
| 29 | 3,575 | | | | | The
Fresh Connection (Northern Produce) A case study in wholesaling - Flow
of goods | 29 | 3,575 | | | | | Gold
in the Hills (The Irvine Company) A case study in market segmentation
| 29 | 3,575 | | | | | Great
Expectations (Three Businesses) A case
study in marketing, planning and forecasting | 29 | 3,575 | | | | | The
Green Machine (U.S. Army) A case study in nonprofit marketing | 29 | 3,575 | | | | | Jewels,
Jeans and Jogging Shoes (South Coast Plaza) A case study in retailing | 29 | 3,575 | | | | |
Just
Another Oil Company (ARCO) A case study in public relations | 29 | 3,575 | | | | |
Leader
of the Pack (Yamaha Motor Co., U.S.A)
A case study in pricing | 29 | 3,575 | | | | | Movers
and Shakers (Market Views) The Art and Science of marketing - Marketing
mix, environment and target customer | 29 | 3,575 | | | | | Off
and Running (Santa Anita Race Track) A case study in sales promotion | 29 | 3,575 | | | | | Polishing
the Apple (Apple Computer Inc.) A case study in promotion | 29 | 3,575 | | | | |
Prophesy
(ASI Market Research and Disney Channel) A case study in marketing research | 29 | 3,575 | | | | | The
Road to Success (Mitsubishi) A case study in marketing decisions | 29 | 3,575 | | | | | Skyfox
(Skyfox Corp) A case study in industrial markets, paperwork and bureaucracy
| 29 | 3,575 | | | | |
Testing
the Waters (Western Cruise Lines - SS Azure Seas) A case study in service
strategy | 29 | 3,575 | | | | | T'is
the Seasoning (Lawry’s and Lipton Foods ) A case study in selling | 29 | 3,575 | | | | |
What
Makes Amos Famous (Famous Amos Chocolate
Chip Cookie Co.) A case study in channel strategy | 29 | 3,575 | | | | | What
the Market Will Bear (Pricing expert Richard Buskirk) Great moments
in pricing - cost, expenses, profits and consumer attitudes | 29 | 3,575 | | | | ‘The
Marketing Mix' Series
Practical solution and real problems | | Corporate
Image | 25
| 2,850 | | | | |
Display and Exhibition | 25
| 2,850 | | | | | Marketing
in Action | 25
| 2,850 | | | | |
Marketing isn’t Selling | 25
| 2,850 | | | | | Marketing
through Research | 25
| 2,850 | | | | | Product
Decision | 25
| 2,850 | | | | | The
Right Price | 25
| 2,850 | | | | | Using
the Media | 25
| 2,850 | | | | | What
is a Brand | 25
| 2,850 | | | | | What
is Marketing | 25
| 2,850 |
Download
the Catalogue
(PDF file - Requires PDF reader) You
can download any PDF reader software from www.download.com |
|
Contact Us
National Education and Information Films Limited
67, Maker Chambers 3
Nariman Point
Mumbai - 400 021
( India )
Phone
: + 91 22 2202 1873 / 2202 0793
Fax : + 91 22 2204 0860
email : neifvdo@bom3.vsnl.net.in
| Our
site is currently under reconstruction!
To enable the smooth transition
and to enable our esteemed clients to review the products that we offer please
click on the above mentioned categorised links of our products.These products
are available from us here in India at specially negotiated much lower prices.
Currently you can click
on a particular category and download the content in PDF version.Check the section
again, for a full detiled update on the content, prices and easy navigation for
each section. Please
contact us if you would like us to mail a catalogue for any category of your interest.
Shivendu Aggarwal
CEO and Executive Director
Acqusitions Marketing
|
